Not every coffee shop asks this question but in my opinion, it's one of the most important questions. For me, the type of milk you choose plays an important role in the end result of your beverage. In addition, the type of bean used and how it's brewed is just as important to the end result.
If you were to order a classic Cafe Latte, would you consider a heavier or lighter milk? For me, whole milk would be preferred to create a velvety, smooth concoction. I'm also not worried about the fat content when I'm getting an espresso drink, I want that fat. It's definitely a pleasurable experience for me, drinking coffee. What if you added caramel to the espresso though? In that case, I'm okay with using 2% milk since I don't want it to be too rich. Also, those shots of espresso that were carefully and skillfully pulled is now hidden under the richness from the caramel and milk. No matter what the application, to make the espresso an afterthought is disappointing to say the least.
For some drinks, the milk choice is standardized. Consider the Cafe Breve that consists of espresso and steamed and frothed half & half. It may sound rich and that's because it is. This is more of an indulgence, a dessert, a treat for your senses instead of a necessary cup of coffee in the morning. I remember getting one of these drinks and I don't believe that I could even finish a small. I've had Creme Brulee desserts that were lighter than a Cafe Breve.
Of course you have the alternative milk options. Almond, Coconut, Soy, and Oat, among others have been popular in the western United States for quite some time but it's gaining prominence throughout the world more and more. Given our ever continuing issues with poorly managed dairy's, some individuals are adamantly against milk consumption, even when no allergies are present. There are bound to be hormones in your milk but at least we don't have to drink milk that has added growth hormones.
I would encourage all coffee lovers and curious coffee adventurers looking to delve more into the beverage industry to get out there and try all that you can. The variations will become much more noticeable as you develop your palate. Different roasters have different palates and you're bound to find some that you hate but don't stop tasting and experiencing.
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