Thursday, September 29, 2011

National Coffee Day

     Today is September 29th, National Coffee Day.  It's a little known day where coffee lovers of the world can enjoy their unobserved "holiday".  There are numerous shops throughout the country that are giving away free coffee in observance of coffee day, what could be better than morning coffee, free coffee.  There are approximately 111 million coffee lovers worldwide and it's projected that nearly 440 billion cups of coffee are sold and consumed each year.  Those are amazing numbers.  This is exactly why coffee is one of the most profitable import/export businesses in the world.
     When researching National Coffee Day, there isn't much information out there about how or when it was started.  What we do know is that it was started within the last decade and more than likely by the large coffee retailers to help with marketing.  Regardless, I think it's about time.  There is a designated day for so many things out there, why not coffee.
     Get out there and have some coffee.  Try some of those weird, off-the-wall beverages that we hear about but never want to try.  One in particular is Kopi Luwak.  This is a coffee bean where an Asian Palm Civet eats the berries and passes it.  Then it's collected, cleaned, and roasted.  When brewed, this bean produces a cup of coffee with a much more mellow flavor than most.  As long as it's roasted properly, the bitterness should be significantly lower than what we're used to.  There appears to be one negative aspect to this coffee though.  Supposedly, it averages between $155-$160 per pound.  I'm TOTALLY trying this coffee!!
    

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